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Upstream
Upstream
  • Product
    24/7 Live Streaming Run cloud channels that stay live around the clock. Live Studio Invite guests, share screens, and add branded overlays in the browser. Multistreaming Send one live feed to YouTube, Twitch, Kick, and RTMP endpoints. Pre-recorded Live Streaming Upload pre-recorded videos & Go Live without the stress of live production. Free plan 24 hours a month with no watermark. Multi-channel streaming Separate live channels from one account. Enterprise Setups for teams, labels and agencies. About Upstream Who we are and how Upstream works.
  • Features
    Scheduling Streams that start and end on their own. Multichat Every platform's chat in one feed. Overlays Layers and widgets in Stream Designer. Stings, jingles and ads Inserts that play between your videos. Playback controls Skip or play any file while you stay live. Audio and video playlists Loop music and visuals separately. Team access Invite your team, each with their own role. RTMP server Stream in from OBS or any encoder. Live Streaming API Run streams, media and queues from code. MCP Server Manage streams from your AI assistant. All features Everything Upstream does, on one page.
  • Platforms
    YouTube live streaming Twitch live streaming Kick live streaming Facebook live streaming Instagram live streaming TikTok TikTok live streaming Rumble live streaming Mixcloud live streaming 30+ more Plus any custom RTMP or SRT destination.
    Platform limits Bitrate and duration caps for each platform. Integrations Setup guides for OBS, vMix, cameras and more. VTuber Streaming Go live with your avatar on every platform.
  • Resources
    Blog Guides, platform rules and news for anyone who goes live. Guides Setup guides for 24/7 streams, multistreaming and RTMP. Release Notes The new features in each Upstream update, in one place. Free Tools Video, audio, thumbnail and AI tools, plus camera and mic checks. Helpdesk Step by step setup help and troubleshooting for Upstream. Live Streaming FAQ Short answers to what people ask before they go live. Compare Upstream Upstream side by side with Restream, StreamYard and others. Latest post YouTube Shorts Bonus Program: Who Gets Invited and How It Pays
  • Pricing
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Always-on 24/7 Live Streaming Run cloud channels that stay live around the clock.
Explore
Real-time live Live Studio Invite guests, share screens, and add branded overlays in the browser.
Explore
One stream, 30+ platforms Multistreaming Send one live feed to YouTube, Twitch, Kick, and RTMP endpoints.
Explore
Schedule & Automate Pre-recorded Live Streaming Upload pre-recorded videos & Go Live without the stress of live production.
Explore
Free plan 24 hours a month with no watermark.
Multi-channel streaming Separate live channels from one account.
Enterprise Setups for teams, labels and agencies.
About Upstream Who we are and how Upstream works.
Scheduling Streams that start and end on their own. Multichat Every platform's chat in one feed. Overlays Layers and widgets in Stream Designer. Stings, jingles and ads Inserts that play between your videos. Playback controls Skip or play any file while you stay live. Audio and video playlists Loop music and visuals separately. Team access Invite your team, each with their own role. RTMP server Stream in from OBS or any encoder.
Live Streaming API Run streams, media and queues from code.
MCP Server Manage streams from your AI assistant.
All features Everything Upstream does, on one page.
YouTube live streaming. 24/7 channels with midroll ads. Twitch live streaming. Streams restart on their own at 48 hours. Kick live streaming. Stay live with your computer off. Facebook live streaming. Schedule lives that start on their own. Instagram live streaming. Go live from your browser or the cloud. TikTok TikTok live streaming. Go live on TikTok and Instagram at once. Rumble live streaming. Add Rumble to your YouTube or Kick stream. Mixcloud live streaming. DJ sets and radio shows from your browser. 30+ more Plus any custom RTMP or SRT destination.
Platform limits Bitrate and duration caps for each platform.
Integrations Setup guides for OBS, vMix, cameras and more.
VTuber Streaming Go live with your avatar on every platform.
Blog
Guides
Release Notes
Free Tools
Helpdesk
Live Streaming FAQ
Compare Upstream
YouTube Shorts Bonus Program: Who Gets Invited and How It Pays YouTube Shorts Bonus Program: Who Gets Invited and How It Pays
Stings and jingles

Stings, jingles and ads, dropped into your playlist

Set a rule once and Upstream plays your idents, jingles or ads between the videos, or right inside a long one at the second you pick. It can even tell YouTube when to run an ad.

Start Streaming Free 24 hours each month on the free plan. No credit card.

On a rule, or at a set time

Play inserts after every few videos or songs, every few minutes, or at a set time inside a long file.

After every few videos

Play an insert after every Nth video or song, or every few minutes. Add several and they take turns, so your ident, your jingle and your sponsor all get a go.

Video-triggered Inserts
Trigger ModeDisabledEvery Nth Video ItemDisabledEvery Nth Video ItemTime IntervalChoose when to trigger video-triggered inserts
Every Nth video item3Offset (s)0
Positive values trigger after start, negative values trigger before endConfigure Video Inserts2

At the exact second

Cut into a long video or mix at the time you pick, play the insert, and carry on where it left off. As many as you need per file.

Inserts SettingsSunday service.mp4 • 01:12:40

Add inserts that play at specific times during this file…

Video Insert
Media FileSponsor read.mp4Trigger At (HH:MM:SS)00:30:00
Video Insert
Media FileChurch ident.mp4Trigger At (HH:MM:SS)00:55:00
Add Insert

Trusted by teams in broadcast and entertainment

Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull
Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull
Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull
Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull

Ad breaks, and changes while you're live

Ask YouTube for an ad between videos, and swap any insert without stopping the stream.

Tell YouTube when to run ads

Attach an ad break to a video and Upstream asks YouTube for an ad right there, between videos, instead of in the middle of one.

Ad frequency
Low Fewer ads, smoother viewing Recommended Balanced Balances earnings and viewing High More ads, higher earnings Custom Choose your own ad interval
Manage backgroundLoop duration: 03:12:40
1 Late study An ad will play after this file is played Attach Sting / Ad Break
2 Rooftop flow
3 Cottage morning
Ad1 of 1 · 0:15Video plays after adMidroll ad break after Late study

Change them while it's live

Swap a sponsor read or change the rule while the stream plays. Publish and the new inserts take over without a restart.

StreamingPreviewPSaveSSaving changes won't publish them livePublish changes
1Late night sax04:32
2Rooftop flow06:00
3Late study08:12
4Cottage morning05:47
Stream successfully published

The value you get per dollar is amazing. Many features are available at no cost when other similar services charge for them or do not have them available at all.

Trustpilot review

FAQ

Stings, jingles and inserts questions

A short clip or sound that plays between the main content: a channel ident, a station jingle, a subscribe reminder, an ad or a sponsor read. In Upstream they’re called inserts.

In the stream’s Background settings, set Video-triggered Inserts to Every Nth Video Item and pick the number, then add the inserts. The same works for songs with Audio-triggered Inserts. An offset lets it play a few seconds after a video starts, or before it ends.

Yes. Choose Time Interval and set the hours, minutes and seconds between inserts, 10 minutes by default.

Yes. Open the file’s menu, choose Add Inserts and set the time with Trigger At (HH:MM:SS). Add as many as you need, at different times. When the insert ends, the video carries on.

You choose per insert: pause the background queue, pause the audio playlist, mute the insert’s own audio, hide the overlays, or keep the background playing quieter at the level you set.

Yes. Turn on Trigger YouTube ad break on an insert and Upstream asks YouTube for an ad at that moment, 30 seconds by default. The stream needs to be connected to YouTube, with Insert ads manually selected in your YouTube stream settings. An insert can also be just the ad break, with no file.

Yes. A rule can hold several inserts and they play in turn, and you can mix rule-based and timed inserts on the same stream.

No. Edit the rules or the files while it’s live and click Publish changes. The stream picks them up without stopping.

More features

Related features

Every feature is included on every plan, the free plan too.

Overlays Overlays in a drag and drop designer Now playing with album art, visualizers, clocks, countdowns, QR codes and widgets. See overlays Playback controls Skip or play any file while live See what is playing and what comes next, then skip, queue or play a file right away. See playback controls Scheduling Schedule a stream to run on its own Start and end streams by themselves, once, daily or weekly, from the cloud. See scheduling
More features and guides
  • Separate audio and video playlists
  • Share streams without a password
  • Live streaming FAQ
  • Stream length limits by platform
  • Free live streaming

Run your stream like a TV channel

Idents, jingles and ad breaks on a rule, not by hand. Start with the free plan and 24 hours of streaming every month.

No credit card 1 stream included 24 hours/month Full functionality
Start Streaming Free See pricing

Guides

More on running a 24/7 channel

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Best 24/7 Live Streaming Software for YouTube in 2026
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Upstream

Run your streams from the cloud

Free plan: 24 streaming hours a month, no card, no watermark.

4.5 · 242 reviews on Trustpilot
Legal entity
Zukunft d.o.o.
Registered address
Groznjanska 32, 10000 Zagreb
Company VAT ID
Company VAT ID: HR62560895839
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Product

  • Pricing
  • Upstream Features Overview
    • Multistreaming
    • Separate Audio and Video
    • Overlays: Stream Designer
    • Live Streaming Studio
    • Scheduling & Automation
    • Live Playback Controls
    • Play Stings, Jingles and Ads
    • Team Access
  • Enterprise Broadcasting Solutions

Resources

  • Helpdesk
  • Live Streaming FAQ
  • Blog
  • Release Notes
  • Live Streaming API
  • MCP Server
  • Free Live Streaming
  • YouTube Live Streaming
  • RTMP Server
  • Supported Platforms
  • Live Streaming Limits
  • Integrations

Compare Us

  • Compare Upstream
    • Upstream vs Runnel.live
    • Upstream vs OneStream
    • Upstream vs Live247
    • Upstream vs Gyre
    • Upstream vs Streaming Bots
    • Upstream vs Restream
    • Upstream vs StreamYard
    • Upstream vs LiveReacting
    • Upstream vs Playout.video

Free Tools

  • Design tools
  • Video tools
  • Audio tools
  • AI tools
  • Setup checks

Use cases

  • For Creators
  • For Music Labels
  • Church Streaming
  • VTuber Streaming
  • Multi-Channel Streaming

© 2026 Upstream. All rights reserved.