Live Streaming Software & Servers

Upstream makes it easy to maintain an always-on live stream using pre-recorded videos. A non-stop live stream keeps your content discoverable around the clock, attracting viewers from different time zones and appearing higher and more often in the feed.

One-click integration with YouTube and cloud servers let you launch a 24/7 stream instantly. With Upstream, you can connect your YouTube account via API and go live with a single click. The stream runs from Upstream’s dedicated cloud servers directly to YouTube – so you can turn off your computer.

Make your stream look pro with ease. Upstream’s drag-and-drop Stream Designer lets you add overlays, visuals, and interactive widgets in seconds, no coding. Your 24/7 stream doesn’t have to be a static loop of videos. With the built-in Stream Designer, you can bring your content to life visually. It’s a Canva-or-Figma-style editor made for live streaming: simply drag and position elements on your stream. Reorder layers. You do you!

Why settle for one platform? Upstream’s multistream feature allows broadcasting each of your live streams to up to 10 different platforms simultaneously, expanding your reach without extra effort. Grow your audience by going live everywhere. Upstream allows you to stream your content to YouTube, Twitch, Facebook Live, TikTok, Kick, Rumble or any platform that accepts an RTMP feed – all at the same time.

Go vertical for mobile audiences. Upstream lets you switch your stream orientation to vertical format, making your content perfect for YouTube Shorts and mobile-first viewers. The world watches content on their phones, and vertical video is king for mobile engagement. With Upstream’s vertical stream support, you can optimize your 24/7 stream for the way people actually consume content today.

Stream on your own time. Schedule your live stream to start and stop whenever you want, set it to repeat daily and let Upstream handle it. You don’t have to be there 24/7, but your stream definitely can be! Consistency is key for building an audience, and the schedule feature can help your stream runs like clockwork, even when you are AFK.

Never go offline again. Upstream’s backup stream feature keeps a synchronized secondary stream ready to take over instantly if your primary stream encounters any issues: true 24/7 reliability. Technical hiccups can happen, but with Upstream’s backup streams, your audience never has to know. This feature maintains a second stream running in perfect sync with your primary broadcast.

Be the DJ of your 24/7 stream. Upstream’s Live Stream Playback Controls let you skip tracks, rewind, or play any video in your playlist instantly, all without ever stopping the live stream. This feature puts you in real-time control of what’s playing. Say you have a playlist of videos and songs already looping, but you want to react to your community or change things up on the fly.

Keep your stream fresh without interruption. Add new videos or songs, change content, and reorder your playlist on the fly, while your stream stays live. Managing content shouldn’t mean stopping your broadcast. Upstream’s content queue management lets you modify your stream in real-time with complete flexibility, without stopping the stream.

Mix and match your content. With Upstream, you can separate your audio and video playlists, shuffling songs independently from visuals and even adding a secondary audio track for atmospheric sounds like rain, fire, wind… No more editing hours of video just to swap burnt-in music. Some 24/7 setups require you to render one long video file with both the video and audio baked together. Upstream offers a smarter approach too: you manage your audio tracks and video clips in two independent playlists.

Keep the music flowing smoothly. Upstream’s built-in audio crossfade creates professional-sounding transitions between tracks, eliminating cuts and keeping the perfect atmosphere. Nothing breaks the mood of a carefully curated stream like an abrupt audio cut.

Work smarter together. Upstream’s Team Access features let you assign different roles and permissions to team members, making it easy for agencies, content teams, and collaborators to manage streams together. Running a successful 24/7 stream often requires a team, and Upstream makes collaboration seamless. No need to share accounts or passwords. And do not worry, no-one can see your invoices or billing info!

Maximize revenue, minimize disruption. Upstream gives you control over mid-roll ads by letting you insert YouTube ad cue points at optimal times – so your 24/7 stream makes money without annoying your viewers. Monetizing a continuous stream can be tricky if ads randomly cut in at the wrong moment.

Stream with confidence and quality. Upstream is officially recognized as a YouTube Verified Software Encoder, meeting the platform’s highest standards for quality, security, and reliability. When you stream with Upstream, you’re using software that YouTube has personally vetted and approved.

Appear live without interrupting your pre-recorded playlist. Create commentary style videos, or do a complete take-over from OBS or your webcam. Your stream, your way. Resize and reposition your ingress overlay freely.

Insert repeating Stings / Jingles / VideoIDs. You can set rules for playlist based repeating video or audio inserts, or file-based inserts for interupting longer files at specific timecodes. Perfect for branding, transitions or ad insertion.