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Upstream
  • Product
    24/7 Live Streaming Run cloud channels that stay live around the clock. Live Studio Invite guests, share screens, and add branded overlays in the browser. Multistreaming Send one live feed to YouTube, Twitch, Kick, and RTMP endpoints. Pre-recorded Live Streaming Upload pre-recorded videos & Go Live without the stress of live production. Enterprise Broadcasting setups for teams, labels, and agencies. Free plan 24 hours a month with no watermark.
  • Features
    Scheduling Streams that start and end on their own. Multichat Every platform's chat in one feed. Overlays Layers and widgets in Stream Designer. Stings, jingles and ads Inserts that play between your videos. Playback controls Skip or play any file while you stay live. Audio and video playlists Loop music and visuals separately. Team access Invite your team, each with their own role. RTMP server Stream in from OBS or any encoder. Live Streaming API Run streams, media and queues from code. MCP Server Manage streams from your AI assistant. All features Everything Upstream does, on one page.
  • Platforms
    YouTube live streaming Twitch live streaming Kick live streaming Facebook live streaming Instagram live streaming TikTok TikTok live streaming Rumble live streaming Mixcloud live streaming 30+ more Plus any custom RTMP or SRT destination.
    Platform limits Bitrate and duration caps for each platform. Integrations Setup guides for OBS, vMix, cameras and more.
  • Resources
    Blog Guides and ideas for live streams. Release Notes What's new in Upstream. Free Tools Video, audio and setup tools. Helpdesk Setup help and troubleshooting. Live Streaming FAQ Quick answers about going live. Compare Upstream Upstream vs Restream and more.
  • Pricing
Login Sign up for free
Always-on 24/7 Live Streaming Run cloud channels that stay live around the clock.
Explore
Real-time live Live Studio Invite guests, share screens, and add branded overlays in the browser.
Explore
One stream, 30+ platforms Multistreaming Send one live feed to YouTube, Twitch, Kick, and RTMP endpoints.
Explore
Schedule & Automate Pre-recorded Live Streaming Upload pre-recorded videos & Go Live without the stress of live production.
Explore
Enterprise Broadcasting setups for teams, labels, and agencies. Explore Free plan 24 hours a month with no watermark. Explore
Scheduling Streams that start and end on their own. Multichat Every platform's chat in one feed. Overlays Layers and widgets in Stream Designer. Stings, jingles and ads Inserts that play between your videos. Playback controls Skip or play any file while you stay live. Audio and video playlists Loop music and visuals separately. Team access Invite your team, each with their own role. RTMP server Stream in from OBS or any encoder.
Live Streaming API Run streams, media and queues from code.
MCP Server Manage streams from your AI assistant.
All features Everything Upstream does, on one page.
YouTube live streaming. 24/7 channels with midroll ads. Twitch live streaming. Streams restart on their own at 48 hours. Kick live streaming. Stay live with your computer off. Facebook live streaming. Schedule lives that start on their own. Instagram live streaming. Go live from your browser or the cloud. TikTok TikTok live streaming. Go live on TikTok and Instagram at once. Rumble live streaming. Add Rumble to your YouTube or Kick stream. Mixcloud live streaming. DJ sets and radio shows from your browser. 30+ more Plus any custom RTMP or SRT destination.
Platform limits Bitrate and duration caps for each platform.
Integrations Setup guides for OBS, vMix, cameras and more.
Blog Guides and ideas for live streams. Release Notes What's new in Upstream. Free Tools Video, audio and setup tools. Helpdesk Setup help and troubleshooting. Live Streaming FAQ Quick answers about going live. Compare Upstream Upstream vs Restream and more.
upstream +

Go Live on Instagram From Your Computer

Paste the server URL and stream key from Instagram Live Producer. Upstream streams in vertical 1080p from your browser or the cloud, and can add Facebook and TikTok to the same stream.

Start Streaming Free 24 free hours a month. No credit card.
Study with me Live2.4K

Cozy attic study room, lofi beats to focus to

Lofi Beats Radio·Music

Manage Stream State Stopped 3 / 3 streaming
Instagram
Facebook
TikTok

Multistream to Instagram, Facebook and TikTok at once

Upstream

Live842

Skytrain over a neon city, sunset ambience

Neon Transit·Travel & Outdoors

Resolution & Orientation 1080p (Vertical) 9:16 for Instagram Live

Vertical 9:16 output for Instagram Live

Upstream

Late night jazz Live596

Midnight jazz lounge, smooth sax to unwind

Midnight Lounge·Music

Live1.1K

Countryside cottage morning, birdsong for deep focus

Quiet Places·ASMR

Live3.1K

Countryside train ride, window seat for studying

Slow Rails·Travel & Outdoors

Fireside Live1.7K

Candlelit tavern, fireplace crackle and soft rain

Hearth & Ember·ASMR

Trusted by teams in broadcast and entertainment

Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull
Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull
Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull
Disney MS logo Disney MS logo Disney
Eurovision MS logo Eurovision MS logo Eurovision
NBCUniversal MS logo NBCUniversal MS logo NBCUniversal
Pinkfong MS logo Pinkfong MS logo Pinkfong
Red Bull Red Bull Red Bull

Setup

How to go live on Instagram from a computer

  1. 01

    Step 1: Open Live Producer on instagram.com

    Click Create, then Live video. Add a title, pick Practice or Public and copy the server URL and stream key. Instagram only lets public accounts with 1,000 or more followers go live.

  2. 02

    Step 2: Paste them into Upstream

    Create a free account, choose Instagram, paste both and set the output to 1080p (Vertical).

  3. 03

    Step 3: Go live

    Start the stream from Live Studio in your browser or from OBS. When the preview shows in Live Producer, click Go live.

Vertical 1080p, so Instagram doesn't crop

Instagram crops the sides of any stream that isn't 9:16. Set Resolution & Orientation to 1080p (Vertical) and the whole frame shows.

Resolution & Orientation 1080p (Horizontal)1080p (Vertical) 1080p (Horizontal) 1080p (Vertical) 1440p (Horizontal) 1440p (Vertical) Frame rate (FPS)30
Live 1.2K

Your Instagram stream key from Live Producer

Live Producer gives you a server URL and a new stream key for every live. Paste both into the Instagram tile in Upstream.

Which platform are you streaming to?Select the platform where your stream will be broadcastConfigure your streamSet up the basics for your Instagram stream
YouTube Twitch Facebook Instagram Mixcloud Rumble Kick Other Custom RTMP SRT Custom SRT
Stream name (required) Your stream name Lofi Beats Radio RTMP url rtmps://edgetee-upload-fra.xx.fbcdn.net:443/rtmp/ Pasted Stream key Pasted Save this destination for reuse It will appear in Destinations and can be selected in future regular or multistream setups.

Built in

What Upstream handles for your Instagram live

Go live from Live Studio in your browser, or send a feed from OBS and Upstream passes it on to Instagram from the cloud.

Vertical 1080p output

Instagram RTMP URL and stream key

Bitrate check for 2,250 to 6,000 kbps

Stop 5 minutes before the 4 hour limit

Go live from your browser

Guests in Live Studio

Overlays in Stream designer

Multistream to 10 destinations

Switch destinations on or off live

Stops 5 minutes before the 4 hour limit

Instagram ends lives at 4 hours. When Instagram is one of several destinations, Upstream stops it 5 minutes early and keeps the rest running.

Manage Stream State Stopped1 / 4 streaming2 / 4 streaming3 / 4 streaming4 / 4 streaming
Lofi Beats Radio Primary Stream Server
Instagram Instagram Automatically stops 5 minutes before 4 hour limit
Facebook Facebook
TikTok Custom RTMP

Bitrate checked against Instagram's range

Instagram asks for 2,250 to 6,000 kbps. Upstream warns you when your settings fall outside that and applies a fitting value with one click.

Resolution & Orientation1080p (Vertical)Frame rate (FPS)30
Video bitrate (kbps) 80004125 Bitrate recommendation for Instagram Current: 8,000 kbps - Recommended: 2,250-6,000 kbps Instagram Live Producer Guidelines Auto apply (4,125 kbps)
Audio bitrate (kbps)128

Compare

Going live on Instagram with OBS vs with Upstream

Instagram Live Producer works with OBS on its own. This is what changes when Upstream sends the stream to Instagram instead.

Instagram

OBS with a stream key vs Upstream for Instagram

CapabilityOBS with a stream key On your computerBest fit Upstream Cloud and browser
Vertical video
Change the canvas to 1080x1920
Pick 1080p (Vertical)
4 hour limit
Instagram cuts the stream
Stopped 5 minutes early when multistreaming
Bitrate
Typed in by hand
Checked against 2,250 to 6,000 kbps
Overlays
Built scene by scene
Stream designer elements
Guests on screen
A call app captured into a scene
Invited into Live Studio
Facebook and TikTok at the same time
Plugins and more upload bandwidth
Up to 10 destinations from one stream
Stream to Instagram free for 24 hours every month No credit card and nothing to install.
OBS with a stream key On your computer
Start free
No credit card
Vertical video
OBS with a stream key On your computer
Change the canvas to 1080x1920
Upstream Cloud and browser
Pick 1080p (Vertical)
4 hour limit
OBS with a stream key On your computer
Instagram cuts the stream
Upstream Cloud and browser
Stopped 5 minutes early when multistreaming
Bitrate
OBS with a stream key On your computer
Typed in by hand
Upstream Cloud and browser
Checked against 2,250 to 6,000 kbps
Overlays
OBS with a stream key On your computer
Built scene by scene
Upstream Cloud and browser
Stream designer elements
Guests on screen
OBS with a stream key On your computer
A call app captured into a scene
Upstream Cloud and browser
Invited into Live Studio
Facebook and TikTok at the same time
OBS with a stream key On your computer
Plugins and more upload bandwidth
Upstream Cloud and browser
Up to 10 destinations from one stream
Stream to Instagram free for 24 hours every month No credit card and nothing to install. Start free No credit card

Reviews

What Upstream customers say on Trustpilot

Public reviews from people who stream with Upstream.

4.5 ★★★★★242 reviews on Trustpilot
★★★★★ Super helpful staff if you have any questions. No issues with the platform so far. All minor issues were resolved within the same hour. Their customer service is top notch D Davone ★★★★★ I'm a new customer to upstream, but have been using vps for the past year. I've had numerous problems with my previous provider and decided to change. A Anthony ★★★★★ The upstream is amazing, and the stream designer is a really great tool! I can rest assured that the live stream is performing perfectly 24 hours a day, 7 days a week. JM Jordan - MrSpherical ★★★★★ When I decided to run a Stream first I needed to how to do it, and I learned. HC Heidy Cardens ★★★★★ I love how easy Upstream is to use - especially for someone like me who has no technical knowledge of servers. The whole process of a 24/7 live stream was overwhelming to me until I found upstream. AF Alyssa Farris ★★★★★ results speak for themselves. since going live with upstream my stream got 10k views off an account with 900 followers. Marc Ryan Marc Ryan ★★★★★ Super helpful staff if you have any questions. No issues with the platform so far. All minor issues were resolved within the same hour. Their customer service is top notch D Davone ★★★★★ I'm a new customer to upstream, but have been using vps for the past year. I've had numerous problems with my previous provider and decided to change. A Anthony ★★★★★ The upstream is amazing, and the stream designer is a really great tool! I can rest assured that the live stream is performing perfectly 24 hours a day, 7 days a week. JM Jordan - MrSpherical ★★★★★ When I decided to run a Stream first I needed to how to do it, and I learned. HC Heidy Cardens ★★★★★ I love how easy Upstream is to use - especially for someone like me who has no technical knowledge of servers. The whole process of a 24/7 live stream was overwhelming to me until I found upstream. AF Alyssa Farris ★★★★★ results speak for themselves. since going live with upstream my stream got 10k views off an account with 900 followers. Marc Ryan Marc Ryan
★★★★★ Great Experience. Far better than other streaming services like Go Stream, Live Karo etc. A Atif ★★★★★ I'm completely brand-new to the nature of 24/7 livestreams. I needed something a bit specific, Sebastian and Dom were both HUGE helpers in explaining everything so I could easily understand it. NR Nolan Rempel ★★★★★ Just what we needed. AMAZING customer service as well!! PY Paint Your Heaven LLC ★★★★★ Fantastic service, super helpful support team. Would highly recommend. A Alister ★★★★★ I am brand new to stream a 24 seven I had the most amazing help from Dom & Mario!!! To be honest, their customer service is just as amazing as Apple! N Nina ★★★★★ Great Experience. Far better than other streaming services like Go Stream, Live Karo etc. A Atif ★★★★★ I'm completely brand-new to the nature of 24/7 livestreams. I needed something a bit specific, Sebastian and Dom were both HUGE helpers in explaining everything so I could easily understand it. NR Nolan Rempel ★★★★★ Just what we needed. AMAZING customer service as well!! PY Paint Your Heaven LLC ★★★★★ Fantastic service, super helpful support team. Would highly recommend. A Alister ★★★★★ I am brand new to stream a 24 seven I had the most amazing help from Dom & Mario!!! To be honest, their customer service is just as amazing as Apple! N Nina
Pricing · per concurrent stream

One free stream. Paid gets cheaper as you scale.

Start with 1 paid stream at $30/mo, scale to 1000+, and pay less as you add streams: 2 streams are $50/mo, 3 streams are $70/mo, then 4+ streams are $20/stream/mo or $16/stream/mo when billed yearly.

Free plan No credit card
1 stream only
$0 / forever

1 concurrent stream · 24 hr/month

1080p at 30 FPS

Start free
Your price Unlimited streaming
1 stream
$30 / month

$30/stream/mo · 4+ volume rate is $20

Bulk discount · $60 $50/mo

$30 start $20 volume rate
Get 1 stream · $30/mo
Simple pricing while you scale
Every stream includes No add-ons, no upsells. Same on the free plan.
Cloud playout
No bandwidth limits
Scheduled streams Pre-recorded live
Stream recordings
Multistream x10 Stream Designer + overlays Live Studio Playback controls Separate playlists Stings, jingles + ad inserts Team access Live Streaming API MCP for AI assistants Certified for YouTube Live
No watermark
Instant cloud availability*

* Free-plan capacity may be limited during unusual demand.

Unlimited streaming Bulk discount · $60 $50/mo
Start free Get 1 stream · $30/mo

FAQ

Instagram live streaming questions

Instagram Live Producer is the page on instagram.com for going live from streaming software instead of the phone app. It gives you a server URL and a stream key to paste into Upstream or any RTMP tool, like OBS.

Open instagram.com on a computer, click Create, then Live video, and Live Producer shows your server URL and stream key. Instagram only lets public accounts with 1,000 or more followers go live, and new accounts may have to wait. The key changes every time you go live.

Yes, through Instagram Live Producer. Paste its server URL and stream key into Upstream, then go live from Live Studio in your browser with your camera and guests, or send a feed from OBS.

Use a vertical 9:16 stream, because Instagram crops the sides of anything wider. In Upstream, set Resolution & Orientation to 1080p (Vertical) and keep the bitrate between 2,250 and 6,000 kbps.

Instagram ends lives at 4 hours. When Instagram is one of several destinations, Upstream stops it 5 minutes before the limit so the others keep going. See the limits for every platform.

Yes. Add Facebook, TikTok or any RTMP destination to the same stream and Upstream sends it to all of them.

Multistreaming

Stream to Instagram and other platforms at once

Add these to the same stream and Upstream sends it to all of them at once.

Stream to Facebook Save your stream key once and schedule lives on a Facebook Page or profile. See Facebook streaming Stream to TikTok Send the same vertical stream to TikTok LIVE as a custom RTMP destination. See TikTok streaming Stream to YouTube Upstream creates the YouTube broadcast for you, no stream key needed. See YouTube streaming
Guides and comparisons
  • Multistreaming
  • Live Studio
  • How long can you stream?
  • Live stream overlays
  • Free live streaming
  • Schedule your live stream
  • Live streaming FAQ

Start streaming to Instagram

Paste your Live Producer URL and key and go live on Instagram in vertical 1080p. The free plan includes 24 hours of streaming a month, no card needed.

No credit card 1 stream included 24 hours/month Full functionality
Start Streaming Free See pricing
Upstream

Run your streams from the cloud

Free plan: 24 streaming hours a month, no card, no watermark.

4.5 · 242 reviews on Trustpilot
Legal entity
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Registered address
Groznjanska 32, 10000 Zagreb
Company VAT ID
Company VAT ID: HR62560895839
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Product

  • Pricing
  • Upstream Features Overview
    • Multistreaming
    • Separate Audio and Video
    • Overlays: Stream Designer
    • Live Streaming Studio
    • Scheduling & Automation
    • Live Playback Controls
    • Play Stings, Jingles and Ads
    • Team Access
  • Enterprise Broadcasting Solutions

Resources

  • Helpdesk
  • Live Streaming FAQ
  • Blog
  • Release Notes
  • Live Streaming API
  • MCP Server
  • Free Live Streaming
  • YouTube Live Streaming
  • RTMP Server
  • Supported Platforms
  • Live Streaming Limits
  • Integrations

Compare Us

  • Compare Upstream
    • Upstream vs Runnel.live
    • Upstream vs OneStream
    • Upstream vs Live247
    • Upstream vs Gyre
    • Upstream vs Streaming Bots
    • Upstream vs Restream
    • Upstream vs StreamYard
    • Upstream vs LiveReacting
    • Upstream vs Playout.video

Free Tools

  • Design tools
  • Video tools
  • Audio tools
  • AI tools
  • Setup checks

Use cases

  • For Creators
  • For Music Labels
  • Church Streaming
  • VTuber Streaming
  • Multi-Channel Streaming

© 2026 Upstream. All rights reserved.