Creators, music labels, radio stations, churches, podcasters and media companies. Teams at Disney, NBCUniversal, Pinkfong, the Eurovision Song Contest and Red Bull stream with Upstream.

About Upstream

Everything you need to go live.

Q: Who founded Upstream?

Mario Janković and Domagoj Franc founded Upstream in Zagreb, Croatia. The first paying customer signed up in March 2023. Mario leads product and design, and Domagoj is the CTO.

Q: Where is Upstream based?

Upstream is based in Zagreb, Croatia, and is operated by Zukunft d.o.o., Groznjanska 32, 10000 Zagreb.

Q: Is Upstream free to use?

Yes. The free plan includes 24 hours of streaming every month, up to 10 destinations and every feature, with no watermark and no credit card. Paid plans start at $30 a month. See the free plan .

Q: Is Upstream support an AI chatbot?

No. A person on the Upstream team answers every live chat, helpdesk ticket and email, and Sebastian Županić leads support. We don't use an AI bot for support.

Q: How is Upstream different from Restream or StreamYard?

All three can multistream, and all three have a browser studio. Upstream also plays your uploaded videos as scheduled or 24/7 live streams from the cloud, and its free plan has no watermark. See Upstream vs Restream and Upstream vs StreamYard .

Q: Is Upstream certified for YouTube Live?

Yes. Upstream is a YouTube Live verified encoder on YouTube's official list . YouTube calls the qualifying process certification in its verification requirements , which cover API use, streaming quality and the broadcaster experience.

Q: Can I talk to someone before I sign up?

Yes. Open the live chat on upstream.so or write to contact@upstream.so . For larger setups, see Upstream for Enterprise .

Upstream is cloud live streaming software that lets creators and media teams go live from the browser, multistream to up to 10 platforms at once and run 24/7 channels from their videos.

Start Streaming Free Meet the team

2023: Founded in Zagreb, Croatia
30+: Platforms, up to 10 at once
4.6: From 245 reviews on Trustpilot
0: AI bots answering support

Products

What Upstream does

Also included: Stream Designer for overlays, team access, a live streaming API and MCP for AI assistants.

Live Studio

Go live from your browser with up to 10 guests and screen sharing. Add your overlays and send the show to your platforms without OBS.

Explore Live Studio

studio.upstream.so

Live Q&A, episode 12

Stopped More actions18.2 / 100GB Preview ⌘ P Save ⌘ S

Background Audio Stream designer Live Studio BETA Activity graphs Stream settings Save preset Load preset

Mia

Leo

Sam Camera preview is not live yet. Start stream to go live.

Stage Control2 / 10 on stage

On Air Green Room Disconnected

Live You Live Leo Present or invite

Auto speaker: ON

Source Stage People Triggers Chat Collapse

People

Invite guests and manage participants

Invite (2/12)

Share this link with guests to join your stream

studio.upstream.so/join/qa12 Used: 1 time

Active & Waiting

Approve waiting participants and manage active guests

Active Participants (2)

Mia (You)HostLive

LeoLive

1 Guests join with a link 2 Approve and bring them on stage 3 Share your screen, change the layout 4 Start the stream on every platform

Multistreaming

Send one stream to up to 10 of 30+ supported platforms at once, including YouTube, Twitch, Kick and Facebook. It works on all plans, including the free plan.

Explore multistreaming

studio.upstream.so

Lofi Radio 24/7

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Background Audio Stream designer Live Studio BETA Activity graphs Stream settings Save preset Load preset

Manage background Loop duration: 09:33:50

1 Night owl 1:31:22

2 Lofi study session 1:04:12

3 Rainy cottage 2:10:05

4 Rooftop flow 3:02:10

5 Late night sax 48:30

6 Night train 57:41

Background settings

Background playlist order

Ordered loopShuffled loop

Shuffle will play a random background file from the list.

Video fit

CropFit

Background will be cropped to fill the entire canvas if the aspect ratio doesn't match.

VIDEO Lofi study session Unknown Artist

Now playing

AUDIO Last train home Unknown Artist

upstream Dashboard Destinations Media Library MiaYour account

18.2 / 100GB Manage subscription

Stream Settings Stream builderYouTube Connect

Multistreaming

Twitch channel Convert to Twitch Connect Add stream

Stream nameTwitch channel PlatformTwitch

Saved destination Enter manuallyReuse a destination without re-entering its stream key.Manage destinations

Stream keyStored securely. Replace it only when your credentials change. Replace key Remove multistream

Save Settings Delete

1 Add a platform with its stream key 2 Up to 10 destinations per stream 3 Pick which ones go live 4 Live on every platform at once

24/7 live streaming

Turn a playlist of your videos into a channel that never goes off air. It runs in the cloud, so your computer can be off the whole time.

Explore 24/7 streaming

studio.upstream.so

Lofi Radio 24/7

Streaming 3 / 3 More actions18.2 / 100GB Preview ⌘ P Save ⌘ S

Background Audio Stream designer Live Studio BETA Activity graphs Stream settings Save preset Load preset

Manage background Loop duration: 11:34:00

Background settings

Background playlist order

Ordered loopShuffled loop

Ordered will play the background files in their order.

Video-triggered inserts

Trigger Mode DisabledChoose when to trigger video-triggered inserts

VIDEO Lofi study session Unknown Artist

Now playing

AUDIO Midnight tape Unknown Artist

1 Add videos while it's live 2 Loop in order or shuffled 3 Play inserts between videos 4 Publish. It keeps playing, 24/7

Pre-recorded live streaming

Schedule finished videos to go live at a set time, once or on repeat. On YouTube the stream shows as Upcoming, so viewers can set a reminder.

Explore pre-recorded streaming

studio.upstream.so

Product launch

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Background Audio Stream designer Live Studio BETA Activity graphs Stream settings Save preset Load preset

Manage background Loop duration: 00:42:40

1 Countdown intro 0:30

2 Product launch 42:10

General settings

Playback mode

Loop continuouslyPlay once and end

Stream loops your playlists 24/7 until you stop it manually or a schedule ends.

Schedule livestream

Schedule type No schedule - manual controlYou start and stop the stream manually from the dashboard.

Multistreams in schedule

Controls the behaviour of additional destinations which will start with this schedule.

Upstream pageFacebook upstreamTwitch upstreamKick

One-time scheduledStarts: Fri, Oct 2, 20:00

Tab closed, computer off Fri, Oct 2 · 19:59

VIDEO Countdown intro Unknown Artist

Now playing

AUDIO Stream audio Unknown Artist

1 Play it once, then end 2 Set a one-time start 3 Pick the platforms 4 Save. It goes live on time

Why Upstream

What makes Upstream different

A person answers, not a bot

Every live chat, helpdesk ticket and email is answered by someone on the team. We decided that on purpose: when a stream is down, you want someone who knows the product.

Change what plays without a restart

Add, skip or reorder videos while the stream is live. The new video joins the queue and the broadcast keeps going, so viewers never see it stop.

See playback controls

A free plan with no watermark

The free plan has 24 hours of streaming a month, up to 10 of 30+ supported platforms and every feature, with no watermark and no card. Many free streaming plans put their logo on your stream.

See the free plan

30+ platforms, up to 10 at once

YouTube, Twitch, Kick, Facebook, Instagram, Rumble and Mixcloud are built in. TikTok and any other RTMP or SRT server connect as a custom destination.

See supported platforms

Certified for YouTube Live

Upstream is a YouTube Live verified encoder on YouTube's official list. Connect your channel with your Google account, without copying stream keys.

See Upstream on YouTube's list

Bootstrapped since 2023

We have no investors. The people who use Upstream pay for it, so they are the only ones we answer to when we decide what to build next.

See what we have built

Customers

Who uses Upstream

Most of our customers are creators and small teams. The same product runs channels for some of the biggest names in media, and every one of them came to us on their own.

YouTube creators running 24/7 music, lofi and ambient channels
Music labels and artists streaming their catalogue
Broadcasters and media companies running channels from their library
Radio stations and churches that are live every day
Podcasters and hosts who go live with guests
Gamers, brands and agencies running several channels

Streaming with Upstream

Team

Some of the people behind Upstream

Mario Janković and Domagoj Franc started Upstream in Zagreb. We built it as a tool to promote another project of ours, and while building it we realized the tool was the product.

The first customer paid in March 2023. The pandemic was behind us, AI tools weren't part of anyone's workflow yet, and keeping a stream live around the clock still meant a computer in the corner that nobody was allowed to touch. Upstream moved that computer to the cloud.

We are still a small team, still bootstrapped, and still the people who answer your messages.

Mario Janković

Co-founder, Product

Works on product, design and the frontend. He helps creators think like broadcasters and cares about small teams with a big reach.

mariojankovic.com LinkedIn X

Domagoj Franc

Co-founder and CTO

Builds the servers, networking and automation that keep thousands of channels live. Before Upstream he spent about ten years building backends for other teams.

domagojfranc.com LinkedIn X

Bojan Opačak

Content and Partnerships Lead

Runs content and partnerships, and writes about live streaming strategy, creator monetization and YouTube and Twitch workflows.

Sebastian Županić

Customer Support Lead

Leads customer support and answers many of the live chats himself, explaining what happens behind the scenes. Customers thank him by name in their reviews.

Trustpilot reviews

Support and billing

How Upstream works

01 Start free

Create an account with your email or Google. There is no card to add, and the free plan includes 24 hours of streaming every month.

Create a free account

02 Talk to a person

Use live chat on upstream.so or in the app, the helpdesk at help.upstream.so, or email contact@upstream.so. The people who answer build and run the product.

Open the helpdesk

03 Pay monthly or yearly

Paid plans start at $30 a month for one stream. Pay monthly or yearly, add streams as you grow, and cancel anytime.

See pricing

04 Bigger setups

Running many channels, a large catalogue or a team? Tell us what you need and we will work out a plan with you directly.

Upstream for Enterprise

Company

Key facts

Company name: Upstream (upstream.so)
Type: Cloud live streaming software (SaaS)
Founded: 2023, first paying customer in March 2023
Founders: Mario Janković and Domagoj Franc
Headquarters: Zagreb, Croatia
Legal entity: Zukunft d.o.o., Groznjanska 32, 10000 Zagreb, VAT ID HR62560895839
Website: upstream.so
Core offering: Live Studio, multistreaming, 24/7 live streaming and pre-recorded live streaming
Platforms: 30+ supported, up to 10 at the same time
Pricing: Free plan with 24 hours of streaming a month. Paid plans from $30 a month.
Contract terms: Monthly or yearly, cancel anytime. Enterprise plans on request.
Support: Live chat, helpdesk and email, answered by people. No AI chatbot.
Notable clients: Disney, NBCUniversal, Pinkfong, Eurovision Song Contest, Red Bull
Customers: Thousands of creators and media teams
Funding: Bootstrapped, no outside investors
Certification: Certified for YouTube Live. Listed by YouTube as a YouTube Live verified encoder.
Reviews: 4.6 out of 5 from 245 reviews on Trustpilot
Compared with: Restream, StreamYard, OneStream, Gyre, Live247
Press: 24sata, April 2023
Editorial standards: How we write and correct this site
Social: YouTube, X, Instagram, Facebook, Trustpilot