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About Upstream

A live streaming platform for 24/7 live streams, browser-based shows, multistreaming, and scheduled broadcasts.

Upstream is live streaming software for teams that need reliable broadcasts without keeping one computer online. Run a 24/7 live stream, produce browser-based live shows, multistream one feed to multiple platforms, and schedule recorded videos as live events.

What Upstream does

Run always-on live streams, browser-based shows, multistreams, and scheduled video from one cloud platform.

Upstream brings the main live streaming workflows into one product: 24/7 live streams, browser-based live production, multistreaming, branded overlays, scheduling, automation, and playback control.

It is built for creators, media teams, brands, agencies, churches, radio and music streams, podcasts, webinars, live shopping, product demos, gaming channels, news-style broadcasts, and enterprise teams that need repeatable streaming operations.

Why it exists

Reliable streaming should not depend on one computer, encoder, or unstable local connection.

Live streams become fragile when the workflow depends on local hardware, manual setup, unstable internet, or a complex chain of tools. Upstream moves the operational parts of live streaming into the cloud so broadcasts are easier to schedule, maintain, and control.

Teams can build streams in the browser, update playback without stopping a broadcast, add visual branding, multistream to multiple destinations, and keep content live while reducing the load on their own device and network.

Team and content

A product team building practical streaming software for creators and teams.

Upstream is operated by Zukunft d.o.o. and was founded by Mario Jankovic and Domagoj Franc. The team works across product, streaming infrastructure, support, creator workflows, and educational content for people running live channels and scheduled broadcasts.

MJ

Mario Jankovic

Co-founder, Product and Engineering

DF

Domagoj Franc

Co-founder, Streaming Infrastructure

BO

Bojan Opacak

Content and Partnerships Lead

Trust signals

Product and content claims stay tied to current features, sources, and named authors.

Verified product claims

Feature descriptions should match how Upstream works today, with updates when platform rules or product behavior changes.

Primary sources

Policy-sensitive articles should point to official platform, legal, or regulator sources whenever possible.

Clear authorship

Articles identify the writer, and author pages explain the writer's role and relevant expertise.

Corrections welcome

Readers can report outdated details or unclear guidance through the contact page, especially for platform-policy articles.

Company details

The business behind Upstream.

Legal operator

Legal entity
Zukunft d.o.o.
Registered address
Groznjanska 32, 10000 Zagreb
Company VAT ID
HR62560895839

Official profiles

Use these profiles to verify Upstream's public product presence and customer feedback.