The small team keeping live channels on air around the clock.

Upstream started in 2023, back when running a round-the-clock stream meant a PC in the corner that nobody was allowed to touch. We moved that machine to the cloud. Today Upstream is verified by YouTube and runs continuous channels for creators, radio stations, churches, and media teams.

The product covers the whole job: getting a channel live, keeping it live, and controlling what plays while it is. Playlists, overlays, scheduling, and multistreaming live in one workflow instead of a chain of separate tools.

Live streams become fragile when the workflow depends on local hardware, manual setup, unstable internet, or a complex chain of tools. Upstream moves the operational parts of live streaming into the cloud so broadcasts are easier to schedule, maintain, and control.

You build the stream in a browser, swap what plays without ending the broadcast, and let our servers carry the bandwidth instead of your own.