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About Upstream

Everything you need to go live.

Upstream is cloud live streaming software that lets creators and media teams go live from the browser, multistream to up to 10 platforms at once and run 24/7 channels from their videos.

Start Streaming Free Meet the team
2023
Founded in Zagreb, Croatia
30+
Platforms, up to 10 at once
4.6
From 245 reviews on Trustpilot
0
AI bots answering support

Products

What Upstream does

Also included: Stream Designer for overlays, team access, a live streaming API and MCP for AI assistants.

Live Studio

Go live from your browser with up to 10 guests and screen sharing. Add your overlays and send the show to your platforms without OBS.

Explore Live Studio

Multistreaming

Send one stream to up to 10 of 30+ supported platforms at once, including YouTube, Twitch, Kick and Facebook. It works on all plans, including the free plan.

Explore multistreaming

24/7 live streaming

Turn a playlist of your videos into a channel that never goes off air. It runs in the cloud, so your computer can be off the whole time.

Explore 24/7 streaming

Pre-recorded live streaming

Schedule finished videos to go live at a set time, once or on repeat. On YouTube the stream shows as Upcoming, so viewers can set a reminder.

Explore pre-recorded streaming

Why Upstream

What makes Upstream different

A person answers, not a bot

Every live chat, helpdesk ticket and email is answered by someone on the team. We decided that on purpose: when a stream is down, you want someone who knows the product.

Contact us

Change what plays without a restart

Add, skip or reorder videos while the stream is live. The new video joins the queue and the broadcast keeps going, so viewers never see it stop.

See playback controls

A free plan with no watermark

The free plan has 24 hours of streaming a month, up to 10 of 30+ supported platforms and every feature, with no watermark and no card. Many free streaming plans put their logo on your stream.

See the free plan

30+ platforms, up to 10 at once

YouTube, Twitch, Kick, Facebook, Instagram, Rumble and Mixcloud are built in. TikTok and any other RTMP or SRT server connect as a custom destination.

See supported platforms

Certified for YouTube Live

Upstream is a YouTube Live verified encoder on YouTube's official list. Connect your channel with your Google account, without copying stream keys.

See Upstream on YouTube's list

Bootstrapped since 2023

We have no investors. The people who use Upstream pay for it, so they are the only ones we answer to when we decide what to build next.

See what we have built

Customers

Who uses Upstream

Most of our customers are creators and small teams. The same product runs channels for some of the biggest names in media, and every one of them came to us on their own.

  • YouTube creators running 24/7 music, lofi and ambient channels
  • Music labels and artists streaming their catalogue
  • Broadcasters and media companies running channels from their library
  • Radio stations and churches that are live every day
  • Podcasters and hosts who go live with guests
  • Gamers, brands and agencies running several channels

Streaming with Upstream

Disney Disney
Eurovision Eurovision
NBCUniversal NBCUniversal
Pinkfong Pinkfong
Red Bull Red Bull

Team

Some of the people behind Upstream

Mario Janković and Domagoj Franc started Upstream in Zagreb. We built it as a tool to promote another project of ours, and while building it we realized the tool was the product.

The first customer paid in March 2023. The pandemic was behind us, AI tools weren't part of anyone's workflow yet, and keeping a stream live around the clock still meant a computer in the corner that nobody was allowed to touch. Upstream moved that computer to the cloud.

We are still a small team, still bootstrapped, and still the people who answer your messages.

Mario Janković

Mario Janković

Co-founder, Product

Works on product, design and the frontend. He helps creators think like broadcasters and cares about small teams with a big reach.

mariojankovic.com LinkedIn X

Domagoj Franc

Domagoj Franc

Co-founder and CTO

Builds the servers, networking and automation that keep thousands of channels live. Before Upstream he spent about ten years building backends for other teams.

domagojfranc.com LinkedIn X

Bojan Opačak

Bojan Opačak

Content and Partnerships Lead

Runs content and partnerships, and writes about live streaming strategy, creator monetization and YouTube and Twitch workflows.

LinkedIn

Sebastian Županić

Sebastian Županić

Customer Support Lead

Leads customer support and answers many of the live chats himself, explaining what happens behind the scenes. Customers thank him by name in their reviews.

Trustpilot reviews

Support and billing

How Upstream works

01 Start free

Create an account with your email or Google. There is no card to add, and the free plan includes 24 hours of streaming every month.

Create a free account

02 Talk to a person

Use live chat on upstream.so or in the app, the helpdesk at help.upstream.so, or email contact@upstream.so. The people who answer build and run the product.

Open the helpdesk

03 Pay monthly or yearly

Paid plans start at $30 a month for one stream. Pay monthly or yearly, add streams as you grow, and cancel anytime.

See pricing

04 Bigger setups

Running many channels, a large catalogue or a team? Tell us what you need and we will work out a plan with you directly.

Upstream for Enterprise

Company

Key facts

Company name
Upstream (upstream.so)
Type
Cloud live streaming software (SaaS)
Founded
2023, first paying customer in March 2023
Headquarters
Zagreb, Croatia
Legal entity
Zukunft d.o.o., Groznjanska 32, 10000 Zagreb, VAT ID HR62560895839
Core offering
Live Studio, multistreaming, 24/7 live streaming and pre-recorded live streaming
Platforms
30+ supported, up to 10 at the same time
Pricing
Free plan with 24 hours of streaming a month. Paid plans from $30 a month.
Contract terms
Monthly or yearly, cancel anytime. Enterprise plans on request.
Support
Live chat, helpdesk and email, answered by people. No AI chatbot.
Notable clients
Disney, NBCUniversal, Pinkfong, Eurovision Song Contest, Red Bull
Customers
Thousands of creators and media teams
Funding
Bootstrapped, no outside investors
Certification
Certified for YouTube Live. Listed by YouTube as a YouTube Live verified encoder.
Social
YouTube, X, Instagram, Facebook, Trustpilot

FAQ

Questions about Upstream

The company, the team and how support works.

Go live with Upstream

Start on the free plan. A person answers if you get stuck.

No credit card 24 hours/month 10 destinations Human support
Start Streaming Free Compare plans