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For music labels and radio channels

Give your music catalog a live radio channel.

Build a channel around your artists, genre or release series. Pair a music playlist with visuals and let Upstream broadcast from the cloud with your computer off.

Start Streaming Free See how it works
24 hrs
Of free streaming every month
10
Of 30+ platforms at once, from one stream
1080p
On the free plan, no watermark
$30
A month per paid stream

How it works

One playlist, live around the clock.

Upload your tracks and visuals, set the order and Upstream plays them from its servers. Add new releases while the channel is live.

studio.upstream.so

Lofi Radio 24/7

Streaming 3 / 3 More actions18.2 / 100GB Preview ⌘ P Save ⌘ S
Background Audio Stream designer Live Studio BETA Activity graphs Stream settings Save preset Load preset
Manage background Loop duration: 11:34:00
Background settings

Background playlist order

Ordered loopShuffled loop

Ordered will play the background files in their order.

Video-triggered inserts

Trigger Mode DisabledChoose when to trigger video-triggered inserts
VIDEO Lofi study session Unknown Artist
Now playing
AUDIO Midnight tape Unknown Artist
1 Add videos while it's live 2 Loop in order or shuffled 3 Play inserts between videos 4 Publish. It keeps playing, 24/7

01 Programming

Program a channel around your catalog.

Arrange tracks and videos into a playlist listeners can return to. Run one program, or keep a channel on air around the clock on a paid plan.

Explore 24/7 streaming

02 Audio and visuals

Separate music and visual playlists.

Upstream plays an audio playlist over a video or image playlist, so the music and the visuals each run at their own pace.

See separate playlists

03 Branding

Make the broadcast look like your label.

Use Stream Designer for your logo, artwork and a now-playing line on top of the stream.

Explore overlays

Your first broadcast

From your catalog to the first radio broadcast

Start with one channel and a short test before committing to continuous broadcasting.

  1. 01 Step 1

    Choose a program you can broadcast

    Pick a theme and the tracks or videos you have permission to use. Prepare the audio and visual playlists for your first program.

  2. 02 Step 2

    Connect the destination and check the presentation

    Connect YouTube or another supported destination. Add your artwork and branding, then review audio levels and how the channel looks.

  3. 03 Step 3

    Check the live broadcast, then keep it running

    Run a short test and watch it on the destination. Share the channel with your listeners, then choose paid capacity if you want to run beyond the free monthly hours.

Pricing · per concurrent stream

One free stream. Paid gets cheaper as you scale.

Start with 1 paid stream at $30/mo, scale to 1000+, and pay less as you add streams: 2 streams are $50/mo, 3 streams are $70/mo, then 4+ streams are $20/stream/mo or $16/stream/mo when billed yearly.

Free plan No credit card
1 stream only
$0 / forever

1 concurrent stream · 24 hr/month

1080p at 30 FPS

Your price Unlimited streaming
1 stream
$30 / month

$30/stream/mo · 4+ volume rate is $20

$30 start $20 volume rate
Simple pricing while you scale
Every stream includes No add-ons, no upsells. Same on the free plan.
Cloud playout
No bandwidth limits
Scheduled streams Pre-recorded live
Stream recordings
Multistream x10 Stream Designer + overlays Live Studio Playback controls Separate playlists Stings, jingles + ad inserts Team access Live Streaming API MCP for AI assistants Certified for YouTube Live
No watermark
Instant cloud availability*

* Free-plan capacity may be limited during unusual demand.

Unlimited streaming

FAQ

Running a music channel

Plan your workflow

Plan your radio channel

See the setup and choose how your first stream will run.

Record labels Build a channel around your label A practical guide to programming and promoting a label channel. Read the guide YouTube radio Set up a YouTube radio station Prepare a destination and start your first program. Read the guide Lo-fi radio Plan a focused music station Work through the content, visuals and setup for a station. Read the guide
More streaming options

Test your first radio channel

Start with one program from your catalog. Check the broadcast with the free monthly hours before choosing a paid plan for continuous streaming.

No credit card 1 stream included 24 hours/month Full functionality
Start Streaming Free See pricing