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How Much Does a 24/7 YouTube Stream Cost? OBS vs. Cloud

Written by Bojan Opacak November 10, 2026 · 7 min read
  1. OBS vs. Upstream.so: monthly costs at a glance
  2. Calculate 24/7 Live Streaming Costs (PC + OBS)
  3. What do you get with Upstream.so's subscription?
  4. How much does Upstream.so cost?
  5. When does cloud streaming become cheaper?
  6. What about running the stream on a VPS?
  7. Include internet usage, equipment, and management time
    1. Continuous uploads
    2. Equipment purchases
    3. Management time
  8. Which option should you choose?
    1. Background playlist order
    2. Video Fit

A 24/7 YouTube stream running on a 100-watt computer costs $14.40 in electricity over 30 days at $0.20 per kWh. Upstream.so starts at $30 per month for one continuous 1080p, 30 fps stream, including cloud playback and browser-based streaming software. The better value depends on your equipment, electricity rate, internet costs, and the tools you need.

This guide compares running prerecorded videos from your own computer with OBS, using a VPS, and choosing managed cloud streaming.

OBS vs. Upstream.so: monthly costs at a glance

OBS Studio is free. You supply the computer, electricity, and internet connection. With Upstream.so, the subscription covers cloud playback and software for managing and producing your streams.

These electricity examples assume 24 hours of operation per day, a 30-day month, and a rate of $0.20 per kWh.

SetupEnergy used over 30 daysMonthly cost shown
Local setup drawing 50 W36 kWh$7.20 in electricity
Local setup drawing 100 W72 kWh$14.40 in electricity
Local setup drawing 200 W144 kWh$28.80 in electricity
Upstream.so cloud playbackNo continuously running home PC required$30 subscription

The local figures are calculated examples, not measurements of typical streaming computers. They exclude new hardware, extra internet charges, and content production. Initial uploads and management also use some local electricity with cloud playback.

The Upstream.so example covers one 1080p, 30 fps stream with unlimited streaming hours, billed monthly. Taxes may be added at checkout. Pricing checked November 5, 2026. See current plan details.

Calculate 24/7 Live Streaming Costs (PC + OBS)

Free streaming tool

What does your stream cost to run?

Estimate electricity and internet costs for a single session or a 24/7 channel.

Electricity + internet budget$94.24

For 30 days · 720 streaming hours.

Electricity $13.08 (72 kWh) + internet $81.16. Full internet plan included.

Choose your device

Presets are examples, not measured averages. For an accurate estimate, enter your setup's power draw measured at the wall.

Count the full plan for a dedicated connection, or exclude it if you already pay for suitable internet. Enter any extra upgrade or data-overage charges separately. Monthly costs are allocated as days ÷ 30; your provider may bill whole months or require a longer contract.

Plan for at least 21.19 Mbps of steady upload. About 4,577.47 GB over 30 days of continuous streaming.

The default uses YouTube's 1080p30 H.264 recommendation: 14 Mbps video + 0.128 Mbps stereo audio. Our upload target adds 50% headroom; it is a planning allowance, not a guarantee. Edit the bitrate for your stream. A “100 Mbps” internet plan usually describes download speed; check upload speed and data limits. The price benchmarks do not guarantee either. Check your stream's bitrate and upload needs.

Price sources and assumptions · checked November 5, 2026

Choose a location for a published electricity benchmark, or enter your bill's per-kWh rate. View electricity source

Choose a location for an internet price benchmark, or enter your actual bill for a more accurate budget. View internet source

One location sets both prices and the currency. Benchmarks cover different periods and plan types; some are local tariffs or individual plan examples rather than national averages. Some exclude taxes and variable fees; enter your all-in bill rates for a closer estimate. Editing a base price or currency switches to Custom; changing currency does not convert the numbers. Existing fixed electricity charges are not added. Published electricity averages may already spread fixed charges across usage.

Check the highlighted fields. Fill in every number; hours per day must be between 0 and 24.

Electricity and the internet costs you include only. Hardware wear and the time and stress of managing your setup are extra considerations. If your PC already runs all day, enter only the extra watts streaming adds.

Use this formula:

Electricity cost = watts ÷ 1,000 × hours per day × days × electricity price per kWh

For a 100-watt setup: 100 ÷ 1,000 × 24 × 30 × $0.20 = $14.40.

Watts describe power draw. Kilowatt-hours describe the energy used over time, which is what your electricity bill measures. The U.S. Energy Information Administration explains the difference.

  1. Run your planned playlist and output settings, then measure average power with a plug-in energy meter. A power supply's wattage rating describes its capacity, not actual use.
  2. Use your own electricity tariff. The $0.20 rate is an assumption. If your rate changes by time of day, calculate each period separately.
  3. Count the power streaming adds. If the computer would otherwise be off, use its full streaming draw. If it already runs all day, compare use with and without streaming.

For example, a computer drawing 60 watts without streaming and 100 watts while streaming adds 40 watts. At the example rate, that difference costs $5.76 over 30 days.

Monthly OBS electricity examples of $7.20, $14.40 and $28.80 compared with a $30 Upstream.so cloud plan
Electricity examples assume $0.20 per kWh and 720 hours. Electricity is only part of the local cost. Computer wear and tear, time spent monitoring and fixing your stream, and the stress of keeping it running can add to the real cost. Their impact depends on your setup. Source: Upstream.so.

What do you get with Upstream.so's subscription?

Upstream.so combines managed cloud playback with a full streaming software solution you control from your browser. You can run uploaded playlists around the clock, schedule prerecorded broadcasts, add your branding, and produce live shows from the same account.

For 24/7 playlists and browser-based live shows, Upstream.so can replace OBS entirely. You can also keep OBS for your local production and send its feed to Upstream.so for multistreaming. Alongside OBS, Upstream.so gives you tools for scheduling prerecorded broadcasts, adding overlays, and bringing guests into Live Studio. You can choose the mix that fits your workflow.

Included toolWhat you can do
Cloud playlistsKeep uploaded videos playing while your computer is off
SchedulingSet prerecorded broadcasts to start at a chosen time
Stream DesignerAdd branded overlays and change your stream's layout
MultistreamingSend one stream to up to 10 of 30+ supported platforms
Browser-based Live StudioBroadcast with your webcam, invite guests, and share your screen

For example, you could run a music playlist, add channel branding, and join the broadcast for a live Q&A through your browser. Live Studio lets you mix live guests with prerecorded playback, without installing desktop production software.

For uploaded playlists, your home computer and connection no longer provide the continuous video feed. A laptop restart or home power cut does not stop playback at its source. The stream still depends on Upstream.so and YouTube.

Your computer can switch off during cloud playback of uploaded files. During a live webcam, screen-sharing, or OBS segment, the device sending that feed must stay on and connected.

How much does Upstream.so cost?

Your price depends on the number of streams running at once, resolution, frame rate, and billing period. Every plan includes the browser-based streaming software: cloud playlists, scheduling, overlays, multistreaming, and Live Studio. Use the selector below to price the setup you need.

Pricing · per concurrent stream

One free stream. Paid gets cheaper as you scale.

Start with 1 paid stream at $30/mo, scale to 1000+, and pay less as you add streams: 2 streams are $50/mo, 3 streams are $70/mo, then 4+ streams are $20/stream/mo or $16/stream/mo when billed yearly.

Free plan No credit card
1 stream only
$0 / forever

1 concurrent stream · 24 hr/month

1080p at 30 FPS

Start free
Your price Unlimited streaming
1 stream
$30 / month

$30/stream/mo · 4+ volume rate is $20

Bulk discount · $60 $50/mo

$30 start $20 volume rate
Get 1 stream · $30/mo
Simple pricing while you scale
Every stream includes No add-ons, no upsells. Same on the free plan.
Cloud playout
No bandwidth limits
Scheduled streams Pre-recorded live
Stream recordings
Multistream x10 Stream Designer + overlays Live Studio Playback controls Separate playlists Stings, jingles + ad inserts Team access Live Streaming API MCP for AI assistants Certified for YouTube Live
No watermark
Instant cloud availability*

* Free-plan capacity may be limited during unusual demand.

Unlimited streaming Bulk discount · $60 $50/mo
Start free Get 1 stream · $30/mo

The free plan gives you 24 streaming hours each month for one 1080p, 30 fps stream. Paid plans remove the monthly hour limit. Yearly billing is paid upfront; any monthly figure shown for yearly billing is a monthly equivalent. Applicable taxes may be added at checkout.

When does cloud streaming become cheaper?

At $0.20 per kWh, a setup drawing about 208 watts costs $30 in electricity over a 30-day month. This example uses the one-stream, 1080p, 30 fps plan billed monthly. A different choice in the selector changes the comparison.

Break-even watts = cloud subscription cost ÷ (hours in the month × electricity price per kWh) × 1,000

For the example plan: $30 ÷ (720 × $0.20) × 1,000 ≈ 208 watts.

For a 100-watt computer, electricity costs $14.40. Upstream.so's $30 monthly subscription costs $15.60 more, before other differences.

That difference buys managed playback plus browser-based streaming software for scheduling, overlays, multistreaming, and live shows. If you will use those tools, include their value in your decision.

If you only need a simple loop and your existing OBS setup works well, its lower running cost may be enough to decide. OBS already has many production tools. Compare the workflows you need instead of assuming each cloud feature means another paid purchase locally.

Use the actual subscription quote, including any taxes, for your own break-even calculation. If your computer already runs all day, use only the extra power streaming adds.

What about running the stream on a VPS?

A virtual private server, or VPS, is another way to keep your home computer off. You rent a remote machine and manage the streaming software on it.

A simple loop of prepared video can need fewer resources than a stream that encodes overlays and other visual elements live. The server's processing power and outgoing data allowance both affect the budget. Setup, updates, monitoring, and recovery also become part of your workload.

Our guide to VPS hosting for YouTube streaming covers provider prices, bandwidth allowances, setup, security, and tests of live re-encoding.

A VPS can suit someone comfortable managing a server. Upstream.so suits creators who want managed hosting and a browser interface for building and running their streams. For other managed options, see our 24/7 streaming provider comparison.

Include internet usage, equipment, and management time

Continuous uploads

A local stream sends data throughout the day. At an example combined audio and video bitrate of 6 Mbps, 30 days of continuous streaming sends about 1,944 GB, or 1.94 TB, before network overhead.

This is a data-volume estimate, not an internet bill or a recommended bitrate. Check your provider's data-cap rules and use settings that suit your output. YouTube's encoder guidance lists settings by codec, resolution, and frame rate.

Cloud playback requires uploading your library and replacement files, but the continuous feed to YouTube leaves from the provider's servers.

Equipment purchases

If you already own a suitable computer and have enough internet capacity, those are not new purchases caused by the stream. Include hardware and connection upgrades the stream actually needs. Keep one-time purchases separate from monthly bills, and label any allowance for future replacement as an estimate.

Management time

Track the time you spend preparing files, arranging playlists, checking output, and fixing interruptions. Every approach needs management. A trial gives you a better comparison than assuming either local or cloud streaming takes no effort.

Which option should you choose?

Choose OBS on your computer if you already have suitable hardware, its added power use is low, your internet plan supports continuous uploads, and you are comfortable maintaining the setup.

Choose a VPS if you want remote hosting and are comfortable installing, securing, and maintaining the streaming software yourself.

Choose Upstream.so if you want managed 24/7 playback and browser-based streaming software for playlists, scheduling, overlays, multistreaming, and live shows. Its value grows when you use those tools alongside your continuous stream.

The quickest way to decide is to run it. Upstream.so's free plan gives you 24 streaming hours a month with every feature included and no credit card. Upload the same playlist, put an overlay on it and let it play for a day. Then set your electricity bill and the time you spend on upkeep next to $30 a month.

24/7 live streaming

Keep a live channel running 24/7.

Upload files, build a playlist, and let Upstream run continuous live playout from the cloud without OBS, a VPS, or an always-on computer.

Sign up for free Explore 24/7 streaming
Manage backgroundLoop duration: 02:26:1403:08:42
1 Night owl40:04
2 Country train daydream53:32
3 Late night sax52:38
4 Windmill sunset42:28
SettingsChatDestinationsTriggers
Background Settings

Background playlist order

Ordered loopShuffled loop
Ordered will play the background files in their order.Shuffle will play a random background file from the list.

Video Fit

CropFit
Background will be cropped to fill the entire canvas if the aspect ratio doesn't match.
Published November 10, 2026
Bojan Opacak

About the author

Bojan Opacak

Content and Growth

Bojan writes for Upstream about live streaming strategy, platform policy changes, creator monetization, and practical workflows for 24/7 channels. He reads the platform rules and help pages and turns them into step by step guides for creators and small teams.

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24/7 Live Streaming Run cloud channels that stay live around the clock. Live Studio Invite guests, share screens, and add branded overlays in the browser. Multistreaming Send one live feed to YouTube, Twitch, Kick, and RTMP endpoints. Pre-recorded Live Streaming Upload pre-recorded videos & Go Live without the stress of live production. Free plan 24 hours a month with no watermark. Multi-channel streaming Separate live channels from one account. Enterprise Setups for teams, labels and agencies. About Upstream Who we are and how Upstream works.
Overlays Layers and widgets in Stream Designer. RTMP server Stream in from OBS or any encoder. Multichat Every platform's chat in one feed. Stings, jingles and ads Inserts that play between your videos. Scheduling Streams that start and end on their own. Website player Embed your live stream on your site. Playback controls Skip or play any file while you stay live. Team access Invite your team, each with their own role. Backup streams A standby feed if your main one drops. Audio and video playlists Loop music and visuals separately. Media library & storage Organize files and cloud uploads. Live Streaming API Run streams, media and queues from code. MCP Server Manage streams from your AI assistant. All features Everything Upstream does, on one page.
YouTube live streaming Twitch live streaming Kick live streaming Facebook live streaming Instagram live streaming TikTok TikTok live streaming Rumble live streaming Mixcloud live streaming 30+ more Plus any custom RTMP or SRT destination.
Platform limits Bitrate and duration caps for each platform. Integrations Setup guides for OBS, vMix, cameras and more. VTuber Streaming Go live with your avatar on every platform.
Blog Guides, platform rules and news for anyone who goes live. Guides Setup guides for 24/7 streams, multistreaming and RTMP. Release Notes The new features in each Upstream update, in one place. Free Tools Video, audio, thumbnail and AI tools, plus camera and mic checks. Helpdesk Step by step setup help and troubleshooting for Upstream. Service status Current service health, uptime history and incident updates. Live Streaming FAQ Short answers to what people ask before they go live. Compare Upstream Upstream side by side with Restream, StreamYard and others. Latest post YouTube Dual Stream: What the Vertical Copy Does and How to Turn It Off
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Free plan 24 hours a month with no watermark.
Multi-channel streaming Separate live channels from one account.
Enterprise Setups for teams, labels and agencies.
About Upstream Who we are and how Upstream works.
Overlays Layers and widgets in Stream Designer. RTMP server Stream in from OBS or any encoder. Multichat Every platform's chat in one feed. Stings, jingles and ads Inserts that play between your videos. Scheduling Streams that start and end on their own. Playback controls Skip or play any file while you stay live. Team access Invite your team, each with their own role. Backup streams A standby feed if your main one drops. Audio and video playlists Loop music and visuals separately. Media library & storage Organize files and cloud uploads.
Live Streaming API Run streams, media and queues from code.
MCP Server Manage streams from your AI assistant.
All features Everything Upstream does, on one page.
YouTube live streaming. 24/7 channels with midroll ads. Twitch live streaming. Streams restart on their own at 48 hours. Kick live streaming. Stay live with your computer off. Facebook live streaming. Schedule lives that start on their own. Instagram live streaming. Go live from your browser or the cloud. TikTok TikTok live streaming. Go live on TikTok and Instagram at once. Rumble live streaming. Add Rumble to your YouTube or Kick stream. Mixcloud live streaming. DJ sets and radio shows from your browser. 30+ more Plus any custom RTMP or SRT destination.
Platform limits Bitrate and duration caps for each platform.
Integrations Setup guides for OBS, vMix, cameras and more.
VTuber Streaming Go live with your avatar on every platform.
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