To boost your YouTube views, you’ll need to level up your content game, optimize your stream and video titles and descriptions, and actively engage with your audience. Running a 24/7 live stream can be a powerful way to grow your presence on platforms like YouTube, Twitch, Kick, and Rumble – but success takes more than just going live. It’s about discoverability, engagement, consistency, and having at least a basic understanding of how YouTube’s algorithm works.
Whether you’re streaming music, gaming, sports, spiritual content, or anything else, here are 15 tips to help you get more views on YouTube – plus 5 common pitfalls that could stall your momentum.
0. Create Quality Content that Gets Views
Before diving into tips and tricks, it’s important to remember that the most effective way to grow your views on YouTube is by consistently creating high-quality, highly relevant content. Once you’re confident your content is top-notch, you can begin optimizing your streams.
1. Write YouTube SEO Optimized Titles & Video Description
Optimising your content for search engines is #1 thing to do for your stream to get more views – and your YouTube Channel to get more subscribers. Use SEO-optimized titles. Include keywords related to your stream – terms people actually search for and that you want to rank for. Simply naming your stream “🚀Going live now whoohoo” is not going to attract a lot of viewers as people aren’t searching for that! Take the time to research what YouTube users are actually searching for and name your streams accordingly, to get more YouTube views and to increase your chances of showing up to the right people!
Find popular search terms via Google Keyword Planner
You can use tools like Google Keywords Planner to find keywords that have a high search volume and, ideally, low competition. Google Keyword Planner is free – simply create an account and go to the Keyword Planner to find keywords that YouTube users are actually searching for, that are showing up in the search results, and that are more likely to get you more views on YouTube!
You can also use keyword research to come up new content ideas for videos that people want to watch! The keyword research may give topics for a whole series of content around a particular keyword that seems to be “on fire” – so take this into account when creating your next Live Stream or uploading new video content to your channel!
You can also check out paid platforms like Semrush and VidIQ which can both give you great insights into what content users are searching for and watching!
Focus: rank for less keywords
Trying to rank for many keywords in a single live stream can actually confuse YouTube’s algorithm, making it harder for your content to reach the right audience. Sure – sometimes you can get lots of views using multiple keywords in the title and description – if they are descriptive of the content and user’s search intent – but remember that you are also helping YouTube’s algorithm to discover and spread your videos and livestreams, so try to be clear and focused rather than being too general and trying to cover everything at once. A video made for everyone is a video made for noone.
All this will help YouTube algorithm to recognise who your content is meant for. This may take some time, but once it picks up, you will be on the right path to grow your channel and increase views!
2. Create Thumbnails That Get More Views
Thumbnails matter! Another way to get more views is to have an interesting thumbnail! Eye-catching YouTube thumbs will make your stream stand out in the sea of suggested videos and livestreams. Try to put your video thumbnail next to other videos and live streams in your niche – see how it compares? Is yours among the best and most interesting? Are there other thumbnails of successful streams that you can learn from, and make your own thumbnail stand out more and get many views?
Get a sense of what works and what does not work from the most successful creators in your niche, as there is a high chance the creators already did some research or even A/B testing in YouTube Studio! Try to draw on their conclusions, and make your thumbnail stand out to attract more views on your video / live stream!
Make sure that the thumbnail:
- Shows what the stream is about at a glance.
- Uses clean design, bold fonts, and readable text on mobile to get the most views
- Shows a friendly face (if applicable) People recognise faces faster and easier than other objects: consider making an expressive face prominent in your thumbnails (especially the eyes, as humans are attracted to look at eyes the most!)
- Shows enough, but hides even more: Thumbnails can also use clickbait tactics. You can raise more questions with that Image, than provide answers – encouraging the user to watch the video if they want to see the thumbnail questions “resolved”.
3. Embed Your Stream on a Website to Promote Your YouTube Channel
Creating a website or landing page that embeds your stream can significantly boost both your visibility and SEO. Think of it as your central hub – somewhere fans, casual viewers, and search engines can consistently find links to your YouTube, Twitch or other streams!
Set up a simple homepage with:
- Your live stream embedded (YouTube, Twitch, or both)
- A live chat widget so viewers can interact directly on the site
- Links or buttons for tipping, supporting, or shopping (Ko-fi, Patreon, merch stores, etc.)
- A schedule, if applicable to your channel!
Why this works:
- SEO benefits: Embedding your stream with optimized metadata on your site gives Google more signals to index your content and potentially rank your site and video higher.
- Traffic control: Instead of being at the mercy of platform algorithms, you can drive traffic to a space you control, where people stay longer and explore more of your content.
- Professional image: Having a personal homepage or branded portal gives you credibility and a branded destination you can share.
You can build a simple site using tools like WordPress or Wix in under an hour – no coding needed, and get a central page on the internet
4. Promote Your Stream on Reddit & Forums
Reddit and niche (sub)forums are goldmines for targeted traffic – if you use them wisely. These communities have highly engaged users who are passionate about specific topics, from gaming and lo-fi music to productivity or meditation – no matter what your live stream is about, we bet there is a very closely related community on Reddit and other forums.
How to do it right:
- Find relevant subreddits like:
- r/meditation if you are streaming meditation music
- r/Music or r/LoFiHipHop for chill music streams
- r/LiveStreams, r/YouTube, or niche gaming subs, if that’s your thing (e.g., r/EldenRing)
- Don’t just self-promote. First, contribute value: comment, upvote others, and follow subreddit rules. Try to share a story, ask a question, ask for feedback or otherwise engage in a meaningful conversation.
- Explain why it’s worth watching. Instead of “Hey I’m live,” write something like: “Created a 24/7 synthwave stream that’s great for late-night coding – always open to feedback!”
Redditors can be harsh on spam – but rewarding when you get it right. Just follow the rules and add value before blatantly asking someone to watch your video or live stream!
5. Add Stream Elements, Commands & Info Bots
One of the most powerful tools to keep a 24/7 stream engaging-especially when you’re away-is using chat bots and custom commands and triggers.
These bots can post helpful, fun, and interactive messages such as:
- !music to show what’s playing
- !discord to invite viewers to your server
- Scheduled shoutouts to new followers or top chatters
- Polls, games, and trivia to keep chat alive
Streaming Elements Platforms like:
…allow you to automate this easily.
Even when you’re not live in the traditional sense, this automation helps your stream feel “alive” and cared for. It’s a win for engagement and retention – two key metrics YouTube and Twitch love.
On Twitch and YouTube, bots can post:
- Your social links
- Commands like !music, !discord
- Fun facts, giveaways, or polls
Keeps viewers engaged 24/7, even when you are away!
6. Build a Discord Community to Grow your YouTube Channel
Your stream might be running 24/7 – but your community is keeping it alive. A dedicated Discord server lets fans interact, get updates, and feel like part of something bigger. It could be a place to really connect with your top fans, where they could request content, or you could test your ideas with them, and brainstorm on visuals, topics or anything else that can make your audience feel more heard, which will in turn result in more people coming back to your YouTube channel and even watching other videos and content you may have there!
Here’s what a good stream-focused Discord includes:
- #live-now alerts with a bot like MEE6 or StreamCord
- #feedback or #suggestions to crowdsource ideas for new streams
- Channels for memes, clips, behind-the-scenes, or themed discussion
- Voice channels for community hangouts or co-streams
Why this works:
- It creates loyalty and stickiness – viewers feel part of a tribe.
- It builds off-platform resilience / habit – if YouTube or Twitch is down, your Discord still thrives.
- You can test new content ideas directly with your core fans.
A strong Discord turns viewers into superfans and contributors.
7. Schedule Social Media Platform Reminders
Even the best 24/7 stream needs regular reminders to pull in viewers. Most people don’t check YouTube on autopilot – but they do check TikTok, Twitter/X, Instagram, and Facebook.
Use tools like Canva, Later, or Hootsuite to schedule:
- Daily or weekly posts promoting your stream
- Highlights from the past day/week
- Quotes from chat or funny screenshots
- Custom CTAs like “Need study vibes? Join us 24/7 🎧”
You can even automate calendar-based themes:
- “It’s Lo-Fi Monday! Tune in for chill beats to start your week.”
- “🎮 Friday boss battles now live – join the raid!”
This keeps your presence consistent and lets new fans discover your content without you needing to post every single day.
8. Multistream to Multiple Platforms
Why limit yourself to just YouTube? With multistreaming, you can be live on YouTube, Twitch, Facebook Live, Kick, Trovo, and Rumble – all at once. Upstream supports multistreaming to 10 platforms for free with every stream slot, making streaming to multiple destinations super easy (and affordable!).
Multistreaming to increase views
- Reach new views and subscribers that don’t hang out on YouTube
- Test what platform gets the most engagement for your niche
- Build a multi-platform presence in case one platform ever limits your content or discoverability
Just make sure to customize your title, tags, and descriptions for each platform – their algorithms and user behaviors are slightly different and this may also be reflected in the number of views.
9. Highlight Comments & Chat on Stream
Showcasing chat on your stream is a smart way to encourage real-time interaction, even if you’re looping content. It adds a sense of community and makes your stream feel fresh and “live,” even at 3 AM.
With your streaming software you can:
- Overlay YouTube or Twitch chat using browser sources
- Highlight top comments or funny reactions
- Pin messages like “Join our Discord!” or “Subscribe for more beats”
Bonus idea: Use widgets like StreamElements’ Chat Box to style your chat with transparent backgrounds, animations, or themes that match your brand.
When viewers see their name or comment on-screen, it increases engagement, watch time, and return visits – all things the algorithm loves.
10. Track YouTube Analytics & Optimize your Content
Want more views? Look at what’s already working – then double down.
Most streamers don’t do this, but consistently tracking YouTube Analytics gives you a serious edge. Here’s what to look at:
On YouTube Studio or Twitch Dashboard:
- Viewer spikes and drop-off times – when are people tuning in or leaving?
- Traffic sources – how are viewers finding you (search, suggested, external)?
- Watch time and retention – what loops or segments perform best?
- Click-through rate (CTR) – is your title + thumbnail combo working?
What to do with this info:
- Rewrite titles to match high-performing keywords
- Update thumbnails that aren’t pulling in clicks
- Adjust stream schedules around peak engagement times
- Cut underperforming loops or add more of the good ones
Set a reminder to check analytics weekly and make 1-2 small improvements – this steady iteration will compound over time and will lead to an increase in views on YouTube!
11. Use Loopable, High-Quality Content
If you’re running a 24/7 stream, chances are you’re looping some or all of your content. But not all loops are created equal: too short, low-effort or glitchy loops will drive people away fast.
Here’s how to do it right:
- Use at minimum 1-2 hours of unique content to avoid obvious repetition. YouTube’s algorithm may “get mad” if it notices repetative, short content looping for a long time.
- Mix it up: Shuffle your Video and Audio Playlists,
- Avoid long silences, abrupt cuts, or visible jump edits,
- Ensure the audio has smooth transitions between tracks or sections,
- For music streams, crossfade and normalize track volumes for consistency
- On Upstream, use the Secondary Audio Channel to play atmospheric sounds (like Fire crackle, rain, waves, crickets, etc…),
- Add variation by adding elements in the Stream Designer. You can add logos, videos, visualizers, audio art, track titles, embed a website and many more things to enrich your content and make your loop more alive and variable!
Make your loop feel like a curated, continuous experience – not like it was stitched together last-minute.
Bonus: Add occasional “live-feeling” touches like on-screen notifications, chat reactions, or timestamped overlays to keep the feeling of real-time content.
12. Host Giveaways
Give people a reason to stick around, even passively. Incentives like giveaways and channel rewards create urgency and keep viewers engaged longer – which boosts your stream’s performance in the algorithm.
Ideas that work well for 24/7 streams:
- Monthly raffles for active chatters or subscribers
- Milestone rewards (e.g. “At 1,000 concurrent viewers, we unlock a new theme!”)
- Custom emote unlocks, badges, or Discord roles
- Use Twitch Channel Points or YouTube polls for fun mini-games
You don’t need to spend a ton – even small digital rewards (like wallpapers or exclusive content) create loyalty. Just make sure you promote your giveaways in your stream title, description, and overlays to attract attention.
13. Partner With Other 24/7 Streamers, Channels & Websites
Collaboration isn’t just for YouTube video creators – it works brilliantly in the 24/7 stream world too. Team up with other streamers who run similar always-on content to cross-promote and grow together.
Easy ways to collaborate:
- Add each other’s streams to your website or playlists
- Share each other’s streams on Discord or in pinned YouTube comments
- Co-create themed content or playlists for multi-channel streams
Look for creators in your niche – whether it’s lo-fi music, background gameplay, ambient nature sounds, or religious streams – when their viewers discover you, they’re more likely to stick around because your content is already aligned.
14. Run Daily or Weekly Themes
Even if your content is looping, themed days and weeks give your stream fresh energy and more reasons for viewers to return regularly.
Examples:
- Mondays: Chill beats + rainy visuals
- Fridays: High-energy music or boss battle marathons
- Weekends: Viewer-submitted content or fan requests
- First of the month: New playlist or seasonal visual update
Update your stream title and description to reflect the current theme (great for SEO!), and promote these shifts on social media and Discord to drive anticipation.
Themed programming gives your stream a “channel” feel – like tuning into your own TV network.
15. Control when YouTube Ads Appear in Your Playlists
If you are making money / monetized on YouTube with Ads, you can take control of when Ads appear in your content! There is nothing more annoying than an Ad served in the completely wrong moment.
With Upstream, you can place YouTube Ad Cue points at specific points in your playlist, making sure that Ads appear when they are supposed to, and when it makes most sense!
❌ 5 Mistakes to Avoid With 24/7 Streaming
1. Ignoring SEO & Metadata
This is the #1 mistake most creators make. If your stream title is “Live Now – Let’s Go 🎉,” no one’s going to find it – because no one’s searching for that.
Fix it:
- Help your videos rank better by including relevant, keyword-rich titles like “24/7 LoFi Music for Study & Focus” or “Live Gaming Boss Battles – Warhammer 24/7 Stream”
- Optimize your description and tags for search phrases your audience is likely to use
Every element of your stream metadata helps YouTube understand your content – and serve it to the right people. SEO is what drives discovery, especially over time.
2. Streaming Copyrighted Content
Nothing tanks a 24/7 stream faster than a copyright strike or takedown. Even one snippet of unlicensed music or footage can lead to:
- Muted segments
- Shadowbanning or demonetization
- Full removal of your stream or even your channel
Safe alternatives:
- Use royalty-free music libraries like StreamBeats, Chillhop Essentials (with permission), or YouTube Audio Library
- License loops and background videos from platforms like Envato, or Pexels
- When using creative commons material, double-check the usage terms
Always err on the side of caution. A copyright-free stream is a stream that can stay live and grow safely.
3. Neglecting the Chat
Your stream might run on autopilot – but your community doesn’t. If no one is moderating or engaging with the chat, it becomes dead space – or worse, a spam and troll zone.
How to fix it:
- Use bots (like Nightbot or StreamElements) to post automated messages, fun commands, and helpful links
- Add pinned messages with important info like “How to Join Discord” or “What’s Playing Now”
- Assign moderators who can welcome new viewers, remove spam, and keep the vibe positive
A lively chat turns casual visitors into long-term fans and adds “social proof” that your stream is worth watching.
4. Forgetting Mobile Viewers
Over 70% of YouTube watch time now comes from mobile – and yet many 24/7 streams are built for desktop displays only.
Mobile-friendly checklist:
- Make sure text overlays and widgets are readable on small screens
- Avoid cluttered or overly busy visuals
- Choose font sizes and color contrasts that show up clearly on phones
Design with mobile-first thinking – because that’s where most of your viewers are.
5. Set It and Forget It
The biggest trap of all: treating a 24/7 stream like a “set it once and leave it forever” system. While it can run on autopilot, growth won’t happen unless you’re checking in and tweaking regularly!
Here’s what you need to do:
- Update stream titles to stay fresh in search results
- Refresh thumbnails or rotate visuals to avoid burnout
- Check YouTube for dips in traffic and engagement
- Monitor your bot logs and chat to catch issues early
- Replace or remix looped content monthly
Think of your stream as a living thing – it thrives when it’s maintained, updated, and tuned to what’s working.
Final Thoughts on How to get More Views on YouTube
With 24/7 streams, the stream doesn’t sleep – but neither should your growth strategy. Follow these proven tips, optimize your content, avoid the common pitfalls, and you’ll build a stream that’s not just always on… but always growing.